Our Story

Hi, I am Divya Jain, Founder @ Baandhani Fashion. I whole heartedly welcome you to my Fashion Store.

At Baandhani Fashion, our story is deeply rooted in a quest for self-expression and cultural pride. Founded by someone who once navigated the corporate world of IT, our brand emerged from a personal revelation: no matter how hard you work for someone else’s vision, true satisfaction comes from forging your own path.

Raised in a Rajputi family, I grew up surrounded by the elegance of Rajputi attire and accessories. From a young age, I was captivated by how traditional wear could transform one’s appearance and elevate their presence. My childhood was filled with admiration for the intricate jewelry and vibrant fabrics that defined our heritage. The compliments I received at various functions only fueled my passion.

Driven by a desire to merge my roots with a new purpose, I envisioned Baandhani Fashion as more than a brand—it’s a celebration of identity and tradition. Our mission is to offer more than just garments & jewellery; we aim to empower individuals to embrace and enhance their cultural heritage with confidence.

Baandhani Fashion is dedicated to crafting experiences where every garment and jewellery reflects the rich tapestry of our origins. We believe that true beauty lies in authenticity, and our collection is designed to help you connect with your heritage while making a bold, modern statement.

Join us on a journey to rediscover and celebrate the art of traditional fashion. At Baandhani Fashion, we’re not just styling outfits; we’re reviving a legacy and helping you shine with pride in every step you take.